Running a profitable eCommerce business is a huge achievement. You’ve had to carefully curate your products and stand out from the competition using strategic marketing and value propositions. If you’ve already completed these vital steps — congrats! You’re well on your way to success.
But there’s one more hurdle to landing those sales: a seamless checkout process. There’s no getting around it — a clunky, confusing, or unattractive checkout page is bad for business. Poor communication is just as detrimental.
Thankfully, there are two WordPress tools to help you overcome these eCommerce pain points: CheckoutWC and SendWP. These partner plugins streamline checkouts from start to finish to boost conversions and customer loyalty. Keep reading to find out how.
What is CheckoutWC?
If you’re an online shop owner, there’s a good chance you use WooCommerce (powered by Woo). This power-packed eCommerce platform streamlines the virtual retail experience — for shoppers and proprietors. But despite all of WooCommerce’s many benefits, its checkout leaves a lot to be desired.
CheckoutWC saves the day with optimized checkout pages that unite the user-friendly look and feel of Shopify with the powerful capabilities of WooCommerce. This WordPress plugin supports any type of eCommerce business, including digital orders, shipped goods, and local pickups. It accepts one-time payments via a variety of payment methods or Woo subscriptions for recurring income.
Your buyers will only see the form fields applicable to their purchase. Plus, CheckoutWC’s pages are attractive and blend beautifully with any theme. There’s no need to build your checkout page from scratch — simply choose one of the available templates and you’re ready to sell.
How CheckoutWC increases conversions
Did you know the average cart abandonment rate is around 70%? A complicated checkout process accounts for 18% of those losses. That’s a lot of missed sales due to a completely avoidable issue. CheckoutWC helps increase your conversations (and avoid cart abandonments) in several ways:
Form-field focus
WooCommerce’s default checkout is one lengthy form packed with form fields. Shoppers become easily fatigued by this setup. On the other hand, CheckoutWC divides checkout into three logical pages, protecting form-field focus and alleviating stress.
Intuitive flow
Checkout steps should follow a linear, logical design. Unlike WooCommerce, CheckoutWC’s form fields flow in a way that makes complete sense, walking buyers through the process with step-by-step validation. This leaves no confusion over billing, shipping, and more.
Autocomplete form fields
Autocomplete saves time and frustration, especially when someone is shopping on their mobile device. CheckoutWC’s form fields autocomplete information like addresses and email domains, so users don’t have to manually enter every character.
Side carts
CheckoutWC keeps shoppers focused while they browse your eCommerce store. Add a floating side cart or a free shipping progress bar to any page, and even allow customers to edit their carts or add promo codes for real-time price clarity.
Express payments
Not only does CheckoutWC support most of the default WooCommerce payment gateways, but it also offers express payment buttons for Apple Pay, Google Pay, Klarna, and more. This streamlined approach allows users to skip the lengthier checkout steps if they prefer.
Order bumps
Add value and increase sales with conditional order bumps, including related products or special offers. These bumps can appear in real time when a customer adds something to their cart, or after checkout for last-second upsells.
Abandoned cart email notifications
As we already mentioned, abandoned carts are a huge issue in eCommerce. When a customer leaves your site without completing their purchase, automated email reminders may encourage them to return. You can even include discounts or free shipping incentives in the emails. Abandoned cart emails — one of CheckoutWC’s newest features — are made possible through SendWP (more on this plugin later).
CheckoutWC pricing
CheckoutWC offers four pricing plans to choose from, starting at $99/year for the Basic plan (for one site) and ranging to $1,499/year for Agency (up to 50 sites). The higher the plan, the more features it includes.
Remember, CheckoutWC is more than just a checkout page — it’s a conversion tool. No matter which plan you choose, it’s likely going to be a lot cheaper than any other lead generation strategy. CheckoutWC is well worth the investment!
If you’re the “try before you buy” type, take advantage of CheckoutWC’s seven-day free trial. They’re so sure you’ll love the plugin that they offer a 30-day money-back guarantee on all plans — no questions asked.
What happens after checkout?
Once customers successfully check out, your main focus turns to fulfillment and shipping (when applicable). But there’s another vital component to a successful buying journey: great communication. To ensure customer satisfaction and cultivate loyalty, it is essential to provide clear communication throughout the transaction.
Imagine purchasing a product online and then not receiving a confirmation email. You’d probably worry that the transaction didn’t go through. You may even fear it was all a scam. Emails like order confirmations, receipts, and shipping notifications build trust with your customers. That’s why CheckoutWC partners with SendWP.
SendWP for email success
SendWP is a transactional email service designed specifically for WordPress. Just as CheckoutWC is a better alternative to WooCommerce’s default checkout page, SendWP is more reliable and user-friendly than WordPress’ native email configurations.
When you use SendWP for your eCommerce transactional emails, customers automatically receive messages after every purchase, account update, or other actions on your site. Like a seamless checkout, great communication is a fantastic way to optimize customer experiences and build strong relationships.
One of SendWP’s hallmark benefits is helping achieve a 99.5% deliverability rate for all transactional emails in WordPress. Unlike less reliable transactional email services, this feature means you’ll never have to worry about shoppers missing vital updates about their purchases.
Plus, SendWP is incredibly affordable, costing just $9/month ($1 for the first month) or $99/year ($91 for the first year).
A partnership you can count on
WordPress supports a wide array of plugins to enhance your eCommerce site, from SEO optimization to email marketing and CRMs. With so many different tools available, some users worry about compatibility. Will all these plugins work well together, and are they a pain to configure?
This isn’t a concern with CheckoutWC and SendWP. As mentioned, these plugins are official partners, which means they integrate seamlessly with only a few clicks. Once you’ve signed up for a CheckoutWC plan and activated the plugin, all you have to do is click “Connect with SendWP” in the CheckoutWC settings on your WordPress dashboard.
You’ll be redirected to log in or register with SendWP, and then your work is done. SendWP will immediately start managing and sending your transactional emails.
How to set up abandoned cart recovery emails
As we already discussed, abandoned cart recovery emails are one of CheckoutWC’s latest and greatest offerings — available in their Plus plan or higher. (You can still use SendWP for other transactional messages in their Basic plan.) Here’s how to activate SendWP for abandoned cart recovery:
On your WordPress dashboard, navigate to CheckoutWC > Abandoned Cart Recovery.
Click the “Settings” tab, followed by “Connect to SendWP.”
It’s that simple!
The easiest choice in eCommerce
You’ve already done the hard part by starting your eCommerce brand and building your online shop. Choosing CheckoutWC and SendWP to support your business is the easy part.
By optimizing your checkout page for the ultimate user experience, and ensuring all of your transactional emails arrive on time, you’ll have elevated your brand to new heights — and far outpaced your competition.
So don’t wait. Nothing ruins an online shopping experience like a clunky checkout and poor communication. This perfect partnership makes those concerns a thing of the past. Get started with CheckoutWC and SendWP today!
Let SendWP Handle Your Emails!
Say goodbye to email delivery headaches with SendWP. Our efficient and reliable solution ensures that your important messages reach their destination on time, every time.
I talked with Matt and he provided wonderful customer service. In a ecosystem of developers and plugin authors, SendWP stands out in a great way by offering respectful and helpful service. It’s not enough to have a great plugin, but to also have great customer skills. I think that’s how the cream rises to the top. Thank you Matt and SendWP!
